Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram Dalam Membangun Kepercayaan Konsumen

Marketing Communication Strategy through Instagram Social Media in Building Consumer Trust

Abstract

Introduction: This study aims to find out the marketing communication strategy carried out by the GRASS Indonesia brand through Instagram to build consumer trust

Methods: Researchers used a descriptive study qualitative approach to find out about GRASS Indonesia's strategy for building brand trust. Type and technique data collection are primary data obtained from the interviews, while secondary data is obtained from the data shaped book, web, and documentation. Technique data analysis consists of reduction (the summary), presentation of data, and verification of data (the conclusion).

Results: The results of the study show that GRASS Indonesia in building consumer trust uses constant communication by utilizing various features on Instagram.

Discussion: GRASS Indonesia has succeeded in building good relationships with its consumers and maintaining the integrity and consistency of the brand through its Instagram account.