Strategi Komunikasi Pemasaran Melalui Rebranding dalam Upaya Meningkatkan Penjualan Jasa

Marketing Communication Strategies Through Rebranding to Enhance Service Sales

Abstract

Introduction: Rebranding is the process of giving a new name or identity to existing products or services. After Manten House was rebranded as Parakrama Organizer, it became necessary to promote the new identity through advertising. This research aims to identify the marketing communication strategies used by Parakrama Organizer in its promotional efforts and to analyze how the...

Strategi Copywriting Dalam Iklan �Kejujuran� di Suara Edukasi Jakarta

Copywriting Strategy in the 'Honesty' Advertisement on Suara Edukasi Jakarta

Abstract

Introduction: Writing in an advertisement needs to pay attention to language and imagery in order to appeal to consumers. This differs from advertisements on the radio. Radio ads can only rely on words or grammar. Intonation and pronunciation play a crucial role in conveying the intended message of the advertisement. In this context, copywriting strategy becomes very important ...

Representasi Maskulinitas pada Cover Majalah Mabua Harley-Davidson Indonesia

Masculinity Representation on the Cover of Mabua Harley-Davidson Indonesia Magazine

Abstract

Introduction: Mabua Harley-Davidson Indonesia magazine is an automotive lifestyle publication targeting male readers, particularly Harley-Davidson motorcycle enthusiasts. This study aims to examine how masculinity is represented on the magazine�s October 2014 cover. The focus is on how visual and symbolic elements convey masculine identity in the context of a lifestyle publicat...

Hubungan Antara Kualitas Produk, Harga, dan Kesadaran Merek Terhadap Kepuasan Konsumen GIG by Indosat Ooredoo di Apartemen Kalibata City

The Influence of Product Quality, Price, and Brand Awareness on Consumer Satisfaction with GIG by Indosat Ooredoo at Kalibata City Apartments

Abstract

Introduction: In the era of globalization, the internet has become a vital necessity in daily life. In response to this demand, PT Indosat Mega Media and PT Indosat Ooredoo Tbk collaborated in 2015 to launch GIG by Indosat Ooredoo, a fiber-optic-based internet service. This study aims to analyze the most dominant factors influencing consumer satisfaction with the GIG service. T...

Strategi Promosi CV. Mulia Kencana Melalui Media Toko Online dalam Meningkatkan Penjualan

CV. Mulia Kencana�s Promotional Strategy Through Online Store Platforms to Enhance Sales

Abstract

Introduction: Promotion strategy is a method used to inform the public about a product, aiming to increase recognition, drive purchases, and boost sales. CV. Mulia Kencana, a company supplying Japanese and Korean food ingredients, has implemented promotional strategies to enhance its sales performance through the use of online store media.

Methods: This...

Hubungan Pola Makan, Tingkat Stres Dan Perilaku Olahraga Dengan Penyakit Hipertensi Pada Karyawan Di PT. X Jakarta Selatan

Relationship Between Diet, Stress Levels and Exercise Behavior with Hypertension in Employees at PT. X South Jakarta

Abstract

Introduction: Hypertension is a non-communicable disease but this disease is the cause of the most deaths in the world. Hypertension can be caused by several factors including diet, stress levels and exercise behavior.

Methods: This study used a cross-sectional approach to determine the level of correlation produced with the study population, namely empl...

Hubungan Pengetahuan, Sikap Dan Peran Suami Dalam Kepatuhan Ibu Hamil Mengkonsumsi Tablet Fe Di Wilayah Kerja UPT Puskesmas Rias

Relationship between Knowledge, Attitude and Husband's Role in Pregnant Women's Compliance in Consuming Fe Tablets in the Work Area of Rias Health Center UPT

Abstract

Introduction: Anemia is a health problem that is often found throughout the world especially in the Women of Reproductive Age (WUS) group. This type of research uses quantitative research with a cross-sectional study design. The time of this research was conducted from August 2022 to February 2023. The population in this study were all pregnant women in the Rias Health Center U...

Hubungan Perilaku Caring Perawat Terhadap Tingkat Kepuasan Pasien Yang Di Rawat Di Ruang Rawat Inap RSUD Khidmat Sehat Afiat (KISA) Kota Depok

The Relationship of Nurses' Caring Behavior to the Level of Patient Satisfaction Treated in the Inpatient Room of Khidmat Sehat Afiat (KISA) Hospital in Depok City

Abstract

Introduction: Caring behavior towards patients is the essence of nursing that can contribute positively to patient satisfaction in receiving nursing services. One effort to improve patient satisfaction is with good caring behavior. In reality, there are still many nurses who have not implemented caring behavior. Patient satisfaction is a level of patient feelings that arise as ...

Hubungan Dukungan Keluarga, Sosial Budaya, Dan Konsumsi Vitamin D Pada Ibu Hamil Dengan Kekurangan Energi Kronik Di PMB Nita Wahyuni Kabupaten Cianjur

Relationship Between Family Support, Socio-Culture, and Vitamin D Consumption in Pregnant Women with Chronic Energy Deficiency at PMB Nita Wahyuni, Cianjur Regency

Abstract

Introduction: Chronic Energy Deficiency (CED) is one of the causes of increasing maternal mortality in the world, CED causes an increase in maternal mortality in the world because the impact of CED caused by one of them is anemia in mothers. According to the World Health Organization (WHO) in 2020 the number of pregnant women experiencing Chronic Energy Deficiency (CED) was (30...

Efektivitas Pemberian Ikan Gabus Dengan Putih Telur Terhadap Penyembuhan Luka Perineum Pada Ibu Nifas Di Rumah Sakit Bakti Timah Sungailiat

Effectiveness of Giving Snakehead Fish with Egg White on Healing Perineal Wounds in Postpartum Mothers at Bakti Timah Hospital, Sungailiat

Abstract

Introduction: Perineal wounds are injuries that occur during childbirth in the perineum. WHO found 2,7 million cases of perineal rupture in mothers in labor. In Asia, perineal rupture is 50% of the incidence of perineal rupture in the world. Based on data on the incidence of perineal rupture at RSBT Sungailiat in 2024. Data from January-May 2024 there were 18 people with grade ...