Persepsi Penonton Studio Program Acara “Ini Talkshow” Edisi Sumpah Pemuda (Studi Kasus Di Net Tv)

Studio Audience Perception of the 'Ini Talkshow' Program – Youth Pledge Day Edition (A Case Study at Net TV)

Abstract

Introduction: Perception plays a vital role in the communication process as it involves the reception and interpretation of messages by the audience. Television programs, especially those aired during prime time, often stimulate various audience perceptions, making them important subjects for study. The "Ini Talkshow" program, particularly the Youth Pledge Day edition in 2016 broadcast on Net TV, serves as the focus of this study to explore how studio audiences perceive such televised content.

Methods: This research employed a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews with key informants, including the Senior Assistant Producer and studio audience members of the program. Primary data were obtained through these interviews, while secondary data were gathered from books, articles, and internet sources.

Results: The study revealed that audience perception of the "Ini Talkshow" Youth Pledge edition varies depending on individual sensations, attention levels, and responses. These findings are analyzed using the Stimulus-Organism-Response (S-O-R) model and Individual Differences Theory. Despite differences, the show was generally perceived as an engaging and informative program that fulfilled both entertainment and educational needs.

Discussion: The results suggest that audience perception is shaped by internal and external stimuli delivered through the broadcast. The ability of a program to evoke attention and cognitive response determines its impact. Programs like "Ini Talkshow" succeed when they resonate with the audience's values and expectations, thereby altering or reinforcing perceptions and knowledge.