Komunikasi Virtual Pidato Kebangsaan “Indonesia Menang” Prabowo Subianto di Youtube

Virtual Communication of National Speech "Indonesia Menang" by Prabowo Subianto on YouTube

Abstract

Introduction: Virtual communication is an attempt to express opinions, feelings, and information to others, intending to be understood and receive feedback. The purpose of this study is to effectively search for and utilize information about Prabowo Subianto's speech on virtual communication, shaping his political image via YouTube, in alignment with the Basic Education Program in Higher Education.

Methods: The research method used in this study is qualitative with a descriptive design. The research subjects consist of 1 key informant from the Secretary of the Gerindra Party's District Board in Bogor Regency and 3 additional informants from STIKOM IMA's Public Relations Department (Extension) students. Data collection techniques can be carried out through observation, interviews, questionnaires, and documentation. The data is analyzed using qualitative descriptive methods through the stages of data reduction, data presentation, and conclusion drawing.

Results: The results of the study revealed that in Prabowo Subianto's Indonesian national speech, which was delivered on 14th January 2019, many interesting facts about the internal and external conditions of the country were found. These facts can open the eyes of the public to these conditions. Prabowo Subianto's image is very strong as politics relies on image-building, which can help create positive opinions within the community, and this can be beneficial in the 2019 presidential election.

Discussion: This research concludes that Prabowo Subianto's image is very strong, as politics relies on image-building, which can help shape positive opinions within the community, and this can be beneficial in the 2019 Presidential Election. Research suggests conducting in-depth interviews during the campaign period for further investigation.