Strategi Divisi Promosi Dalam Event 2nd Letter Writing Competition di Harian Republika

Promotion Division Strategy in the 2nd Letter Writing Competition Event at Harian Republika

Abstract

Introduction: In any event carry out a lot of things that must be considered by the Division of Promotion, such as defining the strategy to promote the event to the public. In this case Promotion Division should be able to determine what strategies will be used so that these events can be followed by many participants. This study has the objective to know what strategy used by the Division of Promotion and tasks undertaken in implementing Event 2nd Letter Writing Competition.

Methods: The method used in this research is a descriptive qualitative method, while the nature of the research is a case study. Data collection techniques used were interviews, observation and documentation.

Results: The results of the study indicate that the Promotion Division implemented a Promotion Mix strategy, including advertising through print media, online advertisements, direct mail, and social media platforms. The Division also carried out various tasks such as designing promotional materials, scheduling promotions, inputting participant data, contacting winners, and arranging transportation and lodging for winners.

Discussion: In conclusion, the success of the 2nd Letter Writing Competition was significantly supported by the comprehensive promotional strategies and effective execution of tasks by the Promotion Division. The use of a varied promotion mix proved to be an effective approach in increasing participation and managing event operations efficiently.