Peranan Divisi Kreatif dalam Pembuatan Iklan Banner Piala Duinia di Website Inilah.com

The Role of the Creative Division in Creating World Cup Banner Advertisements on the Inilah.com Website

Abstract

Introduction: The development of technology has created a world that is increasingly filled with various types and forms of advertising, displayed with creative ideas that captivate audiences. One example is banner ads, a new type of advertising media (new media) that utilizes interactive digital media. The creative division selected banner ads on the Inilah.com website for the World Cup program as an advertising strategy. The success of these attractive banner ads lies in the role of the creative division.

Methods: The method used in this research is descriptive qualitative, which produces descriptive data in the form of words, either written or spoken by informants. Data was obtained through data collection techniques such as in-depth interviews and observation.

Results: The objective of the research is to understand the essential elements to consider and to determine the role of the creative division in the creation of World Cup 2014 banner ads. The results show that the creative division played a crucial role in designing the banner ads, from choosing the concept, theme, color scheme, content design, design harmony, layout, to crafting the tagline.

Discussion: The process involved the creative team structuring the work, beginning with the concept and leading to animated elements in the advertisement. All of these steps were meticulously planned, resulting in appealing banner ads that were well received by users of the Inilah.com website.