Peran Iklan Media Lini Atas (Televisi dan Majalah) dalam Mempromosikan Produk Baterai BTS PT. Fluidic Energy Indonesia

The Role of Above-the-Line Advertising (Television and Magazines) in Promoting BTS Battery Products by PT. Fluidic Energy Indonesia

Abstract

Introduction: Advertising is the delivery of a message aimed to invite, persuade, and inform consumers about a product. The media used for advertising includes above-the-line media such as print media (magazines), electronic media (television), and outdoor media (banners and brochures). In promoting BTS battery products, PT. Fluidic Energy Indonesia utilizes a variety of media to build awareness and interest among consumers and business partners.

Methods: This research is a descriptive qualitative study with a case study approach. Data collection techniques include primary data gathered through observations and interviews, as well as secondary data obtained from books, websites, articles, and photographs. The qualitative analysis involves three stages: data reduction, data presentation, and concluding.

Results: The research findings show that the role of above-the-line advertising in promoting BTS battery products includes building cooperation with customers and business partners. PT. Fluidic Energy Indonesia carries out promotion not only through media such as magazines and television but also by organizing events to introduce BTS battery products directly to consumers and partners.

Discussion: PT. Fluidic Energy Indonesia demonstrates a strong commitment to consumer satisfaction by maintaining good relationships and trust with customers and partners. In addition to providing good service, the company must ensure continued consumer confidence. This combination of media advertising and relationship-building strategies supports the effectiveness of their promotional efforts.