Fungsi Komunikasi Pemasaran Terpadu pada Periklanan PT. Prima Tour & Travel dalam Meningkatkan Penjualan Jasa

The Role of Integrated Marketing Communication Functions in Advertising at PT. Prima Tour & Travel in Enhancing Service Sales

Abstract

Introduction: The growth of traditional advertising media has directly led to increasing advertising budgets for company products. Effective communication in advertising is key to boosting sales, with consumer loyalty playing a major role. Integrated marketing communications (IMC) unify marketing elements to enhance both loyalty and long-term sales at PT. Prima Tour & Travel.

Methods: This study uses a descriptive qualitative approach. Data were collected through interviews and participant observation (primary data), as well as company documents, texts, books, journals, and websites (secondary data).

Results: IMC activities at PT. Prima Tour & Travel not only improves customer loyalty but also aids in evaluating and monitoring products, helping the company develop modern, effective advertising strategies.

Discussion: The integration of marketing communication elements, such as message delivery and regular evaluations, fosters strong relationships with customers (the congregation), making them feel valued and increasing their loyalty to the company.