Strategi Promosi CV. Mulia Kencana Melalui Media Toko Online dalam Meningkatkan Penjualan

CV. Mulia Kencana’s Promotional Strategy Through Online Store Platforms to Enhance Sales

Abstract

Introduction: Promotion strategy is a method used to inform the public about a product, aiming to increase recognition, drive purchases, and boost sales. CV. Mulia Kencana, a company supplying Japanese and Korean food ingredients, has implemented promotional strategies to enhance its sales performance through the use of online store media.

Methods: This study uses a descriptive qualitative approach. Primary data were collected through observations and interviews, while secondary data were obtained from books, websites, articles, and photographs related to the company's promotional activities.

Results: The findings show that in 2015, CV. Mulia Kencana combined advertising and personal selling as part of its promotional strategy. Advertising was conducted through both print media (catalogs and brochures) and digital platforms such as online stores and the company website.

Discussion: The integration of various media channels in CV. Mulia Kencana's promotional efforts reflect an adaptive strategy in response to market trends and consumer behavior. Utilizing both traditional and digital advertising tools allowed the company to reach a wider audience and improve sales performance effectively.