Hubungan Persepsi Manfaat, Persepsi Kemudahan, dan Minat dengan Pemanfaatan Aplikasi Pandawa di Wilayah Kerja BPJS Cabang Tangerang Tahun 2023

The Relationship Of Perception Of Benefits, Perception Of Ease, And Interest With The Use Of The Pandawa Application In The Work Area Of Bpjs Tangerang Branch In 2023

Abstract

Introduction: As an effort to improve and increase the quality of service to the community as participants, BPJS provides technology-based services, such as the Mobile JKN application and Pandawa Administrative Services via WhatsApp, and Chika (JKN Chat Assistant). The development of digital service channels was developed so that people can access services more quickly and easily. This research aimed to determine the relationship between perceived usefulness, perceived convenience, and interest in Pandawa application.

 Methods: This research used a descriptive method with a quantitative approach and a cross-sectional design. The sample in this study was 98 respondents. Primary data was obtained using a questionnaire and tested with univariate and bivariate analysis. The location of this research is Tangerang City.

 Results: The results of this research were that the majority of respondents had a low intensity of using the PANDAWA application, namely 51 (55.0%), the majority of respondents said it was useful, namely 58 (59.2%), the majority of respondents said it was easy, namely 55 (56.1%), and the majority of respondents expressed interest, 53 (54.1%). The conclusion is that there is a relationship between perceived usefulness, perceived convenience, and interest in using the Pandawa application in the BPJS Tangerang branch work area in 2023, with the value of the chi-square analysis results for each variable, p-value = 0.000 (ρ < 0.05).

 Discussion: It is recommended that BPJS carry out an effective outreach campaign, the application has an interface that is easy to use, intuitive, and user friendly. As an improvement effort, it is recommended to receive feedback from participants.